The Neurals

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March 19, 2026

The Return That Wasn’t Free: My Investigation Into AI-Powered Returns & Refund Decisions

  • March 19, 2026

    The Return That Wasn’t Free: My Investigation Into AI-Powered Returns & Refund Decisions

    Returns feel like a consumer right. But AI is quietly deciding who gets a hassle-free refund and who gets flagged, delayed, or rejected — based on a score you never agreed to and can’t see. I investigated how it works.

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  • March 10, 2026

    The Algorithm That Decides What You See First: My Investigation Into AI-Powered Search & Product Ranking

    After investigating AI-powered dynamic pricing, I kept asking myself: is the product I see also different from the product you see? I ran the experiment. What I found about how AI ranks search results — and whose interests it actually serves — will change how you shop online.

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  • November 10, 2025

    The Price You Pay Isn’t the Price I Pay: My Investigation Into AI-Powered Pricing

    After investigating what AI knows about me personally, I couldn’t stop thinking about one uncomfortable question: is the price I see actually the price everyone else sees? So I decided to investigate AI-powered dynamic pricing in e-commerce. What I discovered sits at the fascinating and troubling intersection of profit optimization, consumer psychology, and ethical ambiguity. Here’s my deep dive into…

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  • October 1, 2025

    What AI Actually Knows About You: I Investigated My Digital Shopping Profile

    After writing about AI personalization and chatbots, I kept thinking about one uncomfortable question: what does AI actually know about ME? So I decided to find out. What I discovered in my digital shopping profile was both fascinating and unsettling. Here’s my journey into the data that shapes every shopping experience I have online. I’m going to be honest with…

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  • September 14, 2025

    AI Chatbots vs Human Customer Service: The 2025 Reality Check

    Welcome back to The Neurals. After exploring AI personalization in my previous post, I kept getting questions about chatbots. Everyone wants to know: should they replace their human customer service team with AI? The answer isn’t what most people expect. Here’s what my research into the 2025 reality actually reveals. I’ll admit it – when I started researching this topic,…

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  • September 11, 2025

    How AI Personalization Is Transforming the E-Commerce Experience in 2025

    By Shravan Prasad Welcome to The Neurals – where I dive deep into the fascinating intersection of artificial intelligence and e-commerce. This blog represents my journey of understanding how AI is reshaping the way we shop and sell online. Join me as I explore, research, and uncover the trends that are defining commerce in 2025. I’ll be honest with you…

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